And I, if I be lifted up from the earth, will draw all men unto me.

John 12:32 KJV

Need to advertise your product or service? Then you need to be where people are. Simply consider Facebook. Linked In. Twitter. Instagram. Snap Chat. You Tube. Anchor. Periscope. You name it, and there’s a bustling social media platform teeming with millions of people. You’ll find millions of persons actively using the platform, and millions more watching and lurking. And let me not forget those classic oldies-but-still-goodies: newspapers, magazines, television and radio. (Are you exhausted yet?)

A cursory Google search reveals at least 1.87 billion active users on Facebook alone. That’s right – 1.87 billion, with thousands of new users registering daily. I won’t bog you down with the statistics on the numbers of users on the other social media platforms and means by which people are creating and consuming content. I think you get the picture.

Now, getting back to products and services, what if you were a company or an individual desiring to “reach the masses” with information concerning what you have to offer? Well, you’d probably engage in creating content and/or purchase advertising designed to capture people’s attention – with the end goal of “converting them” into users. See where I’m going with this?

What if you were a Christian who wanted to share the good news of the gospel of Christ? In John 12:32, Jesus lays out the simplest, yet most effective directive and formula: And I, if I be lifted up from the earth, will draw all men unto me.” Our Lord was speaking of His crucifixion and the saving power resonating from His being raised first on a cross, and then from the dead. Our Great Commission and goal now is to go out into all the world and preach the gospel to every creature (Matthew 28:16-20). In addition to preaching and teaching the word of God, we are to be busy about our Father’s business, taking steps to ensure our lives are living witnesses to His life-changing power.

We are commanded to reach the masses, and Jesus told us how. All we have to do is lift Him up! Be Blessed.

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